PBR’s Unleash the Beast @ KFC Yum! Center

For two nights only, the Top 40 bull riders in the world will go head-to-head against the sport’s rankest bovine athletes, showcasing the ultimate showdown of man vs. beast in one of the most exciting and unpredictable live sporting events to witness.

PBR Elite Seats are available for avid fans who want an exclusive VIP experience while enjoying the world’s top bull riding circuit. These tickets, available in three tiers, offer premium seats, personal on-site concierge at the PBR fan loyalty booth, and more. For more on elite seats, visit https://pbr.com/elite-seats-unleash-the-beast, or call (800) 732-1727

The upcoming Kubota PBR Louisville will be the 17^th event of the new individual season as riders vie for vital points in the race to be crowned the 2025 PBR World Champion.

When PBR last travelled to Louisville in April 2024, Cassio Dias (Sao F. de Sales, Brazil) furthered his stronghold on the No. 1 rank in the race for the 2024 PBR World Championship, going 2-for-3 to win the final event of the Unleash The Beast’s regular season.

The win capped a historic regular season campaign for Dias and foreshadowed more success to come. Holding a firm grasp on the world No. 1 rank for nearly the entire season, Dias fell just short of tying the record for most elite tour wins in a season, riding to his seventh Unleash The Beast victory in Louisville, and was one of just three riders to compete at each of the 23 regular-season events.

At his first-ever PBR World Finals, Dias persisted through a nasty wreck in the first phase of bull riding’s most prestigious event to be crowned the 2024 PBR World Champion. With his efforts headlined by a mammoth 92.5-point ride on Ricky Vaughn (WinRock/D&H Cattle/Buck Cattle) Dias finished the World Championship and Rookie of the Year race 238.5 points ahead of No. 2 John Crimber (Decatur, Texas).

The bull riding action for the 2025 Kubota Louisville PBR begins with Round 1 at 7:45 p.m. ET on Saturday, March 15, followed by Round 2 and the championship round at 2:45 p.m. ET on Sunday, March 16. All competing bull riders will get on one bull each in Rounds 1-2. Following Round 2 Sunday afternoon, the riders’ individual two-round scores will be totaled with the Top 12 advancing to the championship round for one more out and a chance at the event title.

For more information about the PBR and to see the full 2025 PBR Unleash The Beast schedule, visit PBR.com.

For more information on upcoming events, visit kfcyumcenter.com.IMPORTANT EVENT INFORMATION

Show Name: Kubota PBR Louisville
Show Date/Time:
7:45 PM | Saturday, March 15, 2025 
2:45 PM | Sunday, March 16, 2025
Location: KFC Yum! Center | 1 Arena Plaza | Louisville, KY 40202
Ticket Prices: $110, $88, $75, $63, $49, $39, $29, $19  (Subject to change)
How to Purchase Tickets: Tickets on sale now at the KFC Yum! Center box office and ticketmaster.com. The box office is currently open on Mondays, Wednesdays and Fridays from 10 am to 4 pm.

PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, the organization launched PBR Teams—10 teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. PBR events are broadcast on CBS Television Network and Paramount+; Merit Street Media and Merit+; and in Spanish on TUDN. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, Instagram at Instagram.com/PBR and YouTube at YouTube.com/PBR.