Kanye West reportedly got 5.4 million viewers on Apple Music for his second DONDA listening event. He racked up 3.3 million viewers for his initial DONDA listening event. Meanwhile, Ye also made $7 million in revenue from in person sales of DONDA merchandise.
Meanwhile, the event provided COVID-19 vaccinations for people who haven't already gotten the shot and only 4 out of 40,000 got the shot.